To achieve business success in such a large and diverse country as India, you need to do a thorough market research that combines local insights with your global business goals. It should address questions such as

• What is the size of the potential market?
• Who are your target customers and where are they?
• Who are your competitors and how does your product/service stacks up against them?
• Is your product or service appropriate for the Indian market or does it need to be 'Indianized' in terms of features, form factor, packaging or cost?
• What are the best sales channels, distribution and marketing practices, pricing and labeling, and protection of intellectual property for your product/service?

To proceed further, you need to decide on your Entry Strategy. Your options include using a subsidiary relationship, a joint venture with an Indian partner, or using a liaison, project, or branch office.

Regardless of the Entry Strategy, you will need reliable partners (distributors, agents, JV partners, professional service providers...).

Of course, you need to do aggressive due diligence and follow-up with contracts. 'Trust but Verify' is the Mantra to remember.

Entry India will work with you through every step of your India initiative.

Entry India provides the following Pre-Operation Services

Information

• "India Business and Travel Guide"
• Business Opportunity Identification through Tenders, Bids, RFPs and other sources
• Bid Response and Support Services
• Conference and Events

Opportunity Assessment and Analysis

• Conduct Market Research on specific opportunity in India
• Advisory service for "Indianization" of your product or service
• Entry and Exit Strategy

Entry India provides the following Business Execution Services

Business Execution Assistance

• Finding and selecting qualified Partners, Vendors and Service Providers
• Setting up Operational Structure including Incorporation of the Company, Selection & Procurement of Office, and Hiring of Staff
• Access to Government & Business Contacts
• Regulatory Approvals from the Center and State Governments